What Is a Business Plan?
- A business plan is a written narrative, typically 25 to 35 pages long, that describes what a new business plans to accomplish.
- Dual-Use Document For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm.
- Structure of the Business Plan - Software Packages & Sense of Excitement
- Content of the Business Plan
- Types of Business Plans
- Recognizing the Elements of the Plan May Change
Outline of Business Plan
- Executive Summary
- Company Description
- Industry Analysis
- Market Analysis
- Marketing Plan
- Management Team and Company Structure
- Operations Plan
- Product (or Service) Design and Development Plan
- Financial Projections