In summary:
- In this chapter we seen that about Unique Marketing Issues is more effected and as we mention about selecting market and establishing apposition in the market we can see that In order to succeed, a new firm must address this important issue, also mentioned that there three Process of Selecting a Target Market and Positioning Strategy e.g. market segmenting which Involves studying a firm’s industry and determining the different target markets.
- Also it’s describes how to target a market in order the market to be sufficiently, also how the selling benefits as seen in the slide Many entrepreneur make the mistake of positioning their company’s products or services on features rather than benefits. So in order to aware that mistake it must follow the approaches of selling.
- Also mentioned how establish a brand and Four Ps of Marketing for New Ventures and also how to make public relationship with the customer.
- Finally market we suggest all succeed way in the previous and it’s good proper good way to take the right way in order to avoid the mistakes that overcome.