Day : Wednesday
Date : 16 November 2011
Activity
- Case study 1 about Klymit.
- In summary, Nate Alder was a business student in Brigham young university, he learned that divers using dry suit in arctic conditions used noble gases so that idea worked.
- He come his home he realized to help business student nick Sorensen and PHD candidate using argon gas to worm jacket that can always be worm even when totally wet.
- Finally Nate elder idea become more success and worked well, the company hopes to start generating revenue in 2009.nate elder‘s dream is that klymit will revolutionize the outdoor industry the way iPod has the portable music industry.
- Case study 2 about Kathryn Kerrigan.
- In summary, Kathryn Kerrigan have issue for shoe because she was a tall girl and her shoe size was large around 11 12, 13 so in that case force her to wear boys athletic shoes. So in that difficulties Kathryn Kerrigan produce a business idea which can usefull and she realized how many tall women there were and how the big gap in the market place.
- She figured that the reason for this was increased participation in women’s sport and she took a loan from the bank and she get $35.000 loan and she become success for her idea.