Week 8

Day  : Wednesday
Date : 2 November 2011


Activity (Harvard Business Case Study)
  • Harvard Business Case Study about Air Asia.
 
  • In summary, Air Asia is one of the Malaysian airlines that Found in January 2002 and it fly to the abroad countries and the entrepreneur of Air Asia is Tony Fernandes which is one of the successful entrepreneur in Malaysia.
  • Air Asia provide many thing for their customers such as promotions, low fare, low cost etc, the Air Asia care for the safety of the passenger, Air Asia provide their customer for free sit in order to feel their customer feeling free. And the company provides Wide range of light meals and snacks available for purchase onboard the aircraft and there is food also meals are available including Asian, Western, Vegetarian and Kid's Meal. Light snacks are also available for purchase onboard. 
  • Finally Air Asia is one of the best airlines in Asia and it’s more successful in somehow when u compare with other airline, the business is growing day after day.