Day : Wednesday
Date : 23 November 2011
Activity
- Lecture about Business Plan and Business Model.
Week 10
Day : Wednesday
Date : 16 November 2011
Activity
- Case study 1 about Klymit.
- In summary, Nate Alder was a business student in Brigham young university, he learned that divers using dry suit in arctic conditions used noble gases so that idea worked.
- He come his home he realized to help business student nick Sorensen and PHD candidate using argon gas to worm jacket that can always be worm even when totally wet.
- Finally Nate elder idea become more success and worked well, the company hopes to start generating revenue in 2009.nate elder‘s dream is that klymit will revolutionize the outdoor industry the way iPod has the portable music industry.
- Case study 2 about Kathryn Kerrigan.
- In summary, Kathryn Kerrigan have issue for shoe because she was a tall girl and her shoe size was large around 11 12, 13 so in that case force her to wear boys athletic shoes. So in that difficulties Kathryn Kerrigan produce a business idea which can usefull and she realized how many tall women there were and how the big gap in the market place.
- She figured that the reason for this was increased participation in women’s sport and she took a loan from the bank and she get $35.000 loan and she become success for her idea.
Week 8
Day : Wednesday
Date : 2 November 2011
Activity (Harvard Business Case Study)
Activity (Harvard Business Case Study)
- Harvard Business Case Study about Air Asia.
- In summary, Air Asia is one of the Malaysian airlines that Found in January 2002 and it fly to the abroad countries and the entrepreneur of Air Asia is Tony Fernandes which is one of the successful entrepreneur in Malaysia.
- Air Asia provide many thing for their customers such as promotions, low fare, low cost etc, the Air Asia care for the safety of the passenger, Air Asia provide their customer for free sit in order to feel their customer feeling free. And the company provides Wide range of light meals and snacks available for purchase onboard the aircraft and there is food also meals are available including Asian, Western, Vegetarian and Kid's Meal. Light snacks are also available for purchase onboard.
- Finally Air Asia is one of the best airlines in Asia and it’s more successful in somehow when u compare with other airline, the business is growing day after day.
